Pajama Businesses

Is that the message you’re sending to your buyers? While no one intentionally drives buyers away from their listings, many sellers are doing just that by posting listings that are confusing and crowded. Use this checklist to determine if you are one of these sellers!

1. Am I providing a large, clear picture of the item I’m selling at the top of my listing? Am I using as many extra pictures as I need to adequately show my buyer what he/she is getting? If you don’t have enough pictures in your listing, people wonder what you are hiding – a spot? A stain? That hole in the side? Give them enough to satisfy their curiosity and cut down on the emailed questions receive.

Pictures are the best way to attract buyers to your listing and putting them at the top lets your buyer see right away what it is that they are buying. Use a free photo host and free auction templates to avoid extra eBay fees. You can find free templates on this site.

2. Am I using bullet points to allow my buyers to easily find the information they need? The average buyer only stays on an individual listing for 5 seconds. You have that long to convince your buyer that your item is EXACTLY what they want. Time spent searching for information is time not spent buying!

3. Do I allow my buyer a chance to be distracted by other items until I have convinced them to buy the item they came to see? They were obviously interested in your item because they clicked on it initially. Give them nothing else to distract them until they click on that “Bid Now� or “Buy it Now.� If you have scroll bars showing other inventory have them at the bottom.

4. Do I have short and sweet buying policies in the listing that avoid negatives like “you cannot,� “I will not,� and “do not bid.� Frame your policies in a positive language like “I will,� and “you can.� Do not tell them about your non-paying bidders, how much money you are losing or that you are sure they are a crook, too! It will turn off the good customers, as well.

Selling on eBay can be rewarding and profitable. But don’t forget to treat your listings as a business. Be professional and realize customer service pays – online or off!

Is that the message you’re sending to your buyers? While no one intentionally drives buyers away from their listings, many sellers are doing just that by posting listings that are confusing and crowded. Use this checklist to determine if you are one of these sellers!

1. Am I providing a large, clear picture of the item I’m selling at the top of my listing? Am I using as many extra pictures as I need to adequately show my buyer what he/she is getting? If you don’t have enough pictures in your listing, people wonder what you are hiding – a spot? A stain? That hole in the side? Give them enough to satisfy their curiosity and cut down on the emailed questions receive.

Pictures are the best way to attract buyers to your listing and putting them at the top lets your buyer see right away what it is that they are buying. Use a free photo host and free auction templates to avoid extra eBay fees. You can find free templates on this site.

2. Am I using bullet points to allow my buyers to easily find the information they need? The average buyer only stays on an individual listing for 5 seconds. You have that long to convince your buyer that your item is EXACTLY what they want. Time spent searching for information is time not spent buying!

3. Do I allow my buyer a chance to be distracted by other items until I have convinced them to buy the item they came to see? They were obviously interested in your item because they clicked on it initially. Give them nothing else to distract them until they click on that “Bid Now� or “Buy it Now.� If you have scroll bars showing other inventory have them at the bottom.

4. Do I have short and sweet buying policies in the listing that avoid negatives like “you cannot,� “I will not,� and “do not bid.� Frame your policies in a positive language like “I will,� and “you can.� Do not tell them about your non-paying bidders, how much money you are losing or that you are sure they are a crook, too! It will turn off the good customers, as well.

Selling on eBay can be rewarding and profitable. But don’t forget to treat your listings as a business. Be professional and realize customer service pays – online or off!